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“Digital should be about customers and insights, not systems”

Q&A with Matthew Stevens on the key marketing challenges facing the asset management sector

Matthew Stevens has worked in financial services marketing for over 15 years, with many senior global marketing and director of marketing roles. His extensive experience has seen him restructure and realign marketing teams, execute complex rebranding programmes, and lead extensive digitalisation projects, one of which achieved a global marketing award.

Since late 2018 he has worked as a senior marketing consultant and interim, and he is also part of Sheffield Haworth’s interim community. So I took some time to interview Matthew about the benefits of engaging interims and the biggest challenges and trends facing the marketing departments of asset management firms.


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