Cookie policy

November 2020

What are cookies?

Cookies are very small bits of data that are stored in your browser. The two main types of cookies used are session cookies which last the duration of your browsing session, and persistent cookies which persist in your browser for a specified period of time.
Websites use cookies for various purposes including but not limited to, improving user experience, on-site analytics/tracking and rembering your preferences.

To find out more about cookies please visit https://www.allaboutcookies.org/

Cookie Type Duration Description
Necessary
cookielawinfo-checkbox-advertisement 1 year Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the “Advertisement” category.
_GRECAPTCHA 5 months 27 days This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
viewed_cookie_policy 0 11 months The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not the user has consented to the use of cookies. It does not store any personal data.
cookielawinfo-checkbox-necessary 0 11 months This cookie is set by GDPR Cookie Consent plugin. It is used to store the user consent for cookies in the category “Necessary”.
cookielawinfo-checkbox-functional 0 11 months The cookie is set by GDPR cookie consent to record the user consent for cookies in the category “Functional”.
cookielawinfo-checkbox-performance 0 11 months This cookie is set by GDPR Cookie Consent plugin. It is used to store the user consent for cookies in the category “Performance”.
cookielawinfo-checkbox-analytics 0 11 months This cookie is set by GDPR Cookie Consent plugin. It is used to store the user consent for cookies in the category “Analytics”.
cookielawinfo-checkbox-others 0 11 months This cookie is set by GDPR Cookie Consent plugin. It is used to store the user consent for cookies in the category “Other”.
Functional
aka_debug session Vimeo sets this cookie, which is essential for the website to play video functionality.
Analytics
F24_personID persistent 10 years This is an ID generated per individual contact in the Force24 system to track behavior and form submissions into the Force24 system. It is used for personalization and segmentation decisions for further communications. Non-essential, first party, 10 years, persistent.
F24_autoID persistent 10 years This is a temporary identifier on a local machine or phone browser that helps track anonymous information to be later linked with F24_personID. It will be deleted after 6 months if left anonymous.
_ga_75BJ6ML4DR 2 years This cookie is installed by Google Analytics.
_ga 2 years The _ga cookie, installed by Google Analytics, calculates visitor, session, and campaign data, tracking site usage for analytics reports. It stores information anonymously and assigns a randomly generated number to recognize unique visitors.
vuid 2 years Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos on the website.
CONSENT 2 years YouTube sets this cookie via embedded YouTube videos and registers anonymous statistical data.
Advertisement
test_cookie 15 minutes The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies.
IDE 1 year 24 days Google DoubleClick IDE cookies are used to store information about how the user uses the website to present relevant ads according to the user’s profile.

Force24 Cookies & Tracking

Our organisation utilises Force24’s marketing automation platform.

Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:

  • F24_autoID
  • F24_personID
They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.

f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and ability to segment decisions for further communications. Non-essential, first party, 10 years, persistent.

f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.

The information stored by Force24 cookies remains anonymous until:

  • Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
  • A user of the website completes a form containing email address from either our website or our Force24 landing pages.

The Force24 cookies will remain on a device for 10 years unless they are deleted.

Force24 Cookies & Tracking

We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities

Device & browser type and open statistics

All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.

Link Tracking

All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.

How to opt-out of cookies on this website

We won’t set any non-essential cookies without consent. Once you decline or accept cookies, you can change your preferences via our cookie centre at any time. Please click the button below to set your preferences.
**Important – after accepting the use of cookies, you can change your mind at any time by editing your preferences in the cookie centre. Once a preference is set, we will honour the request not to set any more cookies in your browser as specified by your preferences. However, we cannot delete cookies which have been previously set in your browser. To delete a cookie that you have previously consented to, you will need to do so within your browser. To learn how, please use the relevant link below.

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