{"id":24667,"date":"2022-06-10T11:37:44","date_gmt":"2022-06-10T10:37:44","guid":{"rendered":"https:\/\/www.sheffieldhaworth.com\/el-impacto-de-la-transformacion-digital-en-china\/"},"modified":"2025-08-04T17:21:19","modified_gmt":"2025-08-04T16:21:19","slug":"el-impacto-de-la-transformacion-digital-en-china","status":"publish","type":"post","link":"https:\/\/www.sheffieldhaworth.com\/es\/el-impacto-de-la-transformacion-digital-en-china\/","title":{"rendered":"<strong>El impacto de la transformaci\u00f3n digital en China<\/strong>"},"content":{"rendered":"\n<p><strong>\u4e2d\u56fd\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5f71\u54cd<\/strong><strong><\/strong><\/p>\n\n<p><strong>Como en la mayor parte del mundo, la econom\u00eda china est\u00e1 atravesando un prolongado periodo de transformaci\u00f3n digital. Pero dada la enorme escala de la econom\u00eda y las enormes subvenciones estrat\u00e9gicas proporcionadas por el gobierno chino, la econom\u00eda digital del pa\u00eds est\u00e1 teniendo un impacto global. <\/strong><\/p>\n\n<p><strong>\u4e0e\u4e16\u754c\u5927\u90e8\u5206\u5730\u533a\u4e00\u6837\uff0c\u4e2d\u56fd\u7ecf\u6d4e\u6b63\u5728\u7ecf\u5386\u6f2b\u957f\u7684\u6570\u5b57\u5316\u8f6c\u578b\u671f\u3002\u4f46\u8003\u8651\u5230\u5e9e\u5927\u7684\u7ecf\u6d4e\u89c4\u6a21\u548c\u4e2d\u56fd\u653f\u5e9c\u63d0\u4f9b\u7684\u5de8\u989d\u6218\u7565\u8865\u8d34\uff0c\u4e2d\u56fd\u7684\u6570\u5b57\u7ecf\u6d4e\u6b63\u5728\u4ea7\u751f\u5168\u7403\u5f71\u54cd\u3002<\/strong><strong><\/strong><\/p>\n\n<p><strong>Por Jing-Jing Lui, Director de Sheffield Haworth<\/strong><\/p>\n\n<p><strong>\u4f5c\u8005\u5218\u6676\u6676<\/strong><strong> <\/strong><strong>\uff0c\u603b\u76d1\uff0c<\/strong><strong>Sheffield Haworth<\/strong><\/p>\n\n<p>La transformaci\u00f3n digital se ha convertido en una parte cada vez m\u00e1s vital de la estrategia nacional en China desde que el pa\u00eds adopt\u00f3 su 14\u00ba plan quinquenal en marzo de 2021. Este fue el mismo a\u00f1o en que la econom\u00eda digital represent\u00f3 casi el 40% del PIB chino, seg\u00fan la <a href=\"https:\/\/www.piie.com\/research\/piie-charts\/chinas-tech-crackdown-affects-only-small-share-its-digital-economy-and-total#:~:text=The%20digital%20economy%20accounts%20for,a%20government%2Daffiliated%20think%20tank.\">Academia China de Tecnolog\u00eda de la Informaci\u00f3n y las Comunicaciones<\/a> (CAICT). El \u00e9nfasis estrat\u00e9gico del pa\u00eds en la construcci\u00f3n y ampliaci\u00f3n de la infraestructura digital pretende impulsar la potencia de c\u00e1lculo y reducir el coste de tecnolog\u00edas emergentes como la 5G, la inteligencia artificial (IA), la cadena de bloques (blockchain), los servicios en la nube y la computaci\u00f3n cu\u00e1ntica.  <\/p>\n\n<p>\u81ea\u4e2d\u56fd\u4e8e 2021 \u5e74 3 \u6708\u901a\u8fc7 \u00ab\u5341\u56db\u4e94 \u00ab\u89c4\u5212\u4ee5\u6765\uff0c\u6570\u5b57\u5316\u8f6c\u578b\u5df2\u6210\u4e3a\u4e2d\u56fd\u56fd\u5bb6\u6218\u7565\u4e2d\u8d8a\u6765\u8d8a\u91cd\u8981\u7684\u4e00\u90e8\u5206\u3002\u540c\u5e74\uff0c\u6570\u5b57\u7ecf\u6d4e\u5360\u4e2d\u56fd PIB \u7684\u8fd1 40%\u3002\u4fe1\u606f\u4e0e\u901a\u4fe1\u6280\u672f\u5b66\u9662 (CAICT)\u3002\u8be5\u56fd\u5bf9\u5efa\u8bbe\u548c\u6269\u5c55\u6570\u5b57\u57fa\u7840\u8bbe\u65bd\u7684\u6218\u7565\u91cd\u70b9\u65e8\u5728\u63d0\u9ad8\u8ba1\u7b97\u80fd\u529b\u5e76\u964d\u4f4e 5G\u3001\u4eba\u5de5\u667a\u80fd (AI)\u3001\u533a\u5757\u94fe\u3001\u4e91\u670d\u52a1\u548c\u91cf\u5b50\u8ba1\u7b97\u7b49\u65b0\u5174\u6280\u672f\u7684\u6210\u672c\u3002<\/p>\n\n<p>Las empresas chinas han aceptado el reto y est\u00e1n dispuestas a acelerar -y aprovechar- este impulso nacional hacia la transformaci\u00f3n digital generalizada. Seg\u00fan <a href=\"https:\/\/www.accenture.com\/cn-zh\/insights\/consulting\/beyond-2021\">la Encuesta Global de CEOs 2021 de Accenture<\/a>, las empresas chinas tienen previsto invertir en IA, aprendizaje autom\u00e1tico y automatizaci\u00f3n, as\u00ed como construir modelos operativos y cadenas de suministro m\u00e1s \u00e1giles y resistentes. <\/p>\n\n<p>\u4e2d\u56fd\u516c\u53f8\u5df2\u7ecf\u63a5\u53d7\u4e86\u6311\u6218\uff0c\u5e76\u70ed\u8877\u4e8e\u52a0\u901f\u4e14\u4ece\u4e2d\u83b7\u5229&#8211;\u8fd9\u79cd\u56fd\u5bb6\u63a8\u52a8\u5e7f\u6cdb\u7684\u6570\u5b57\u5316\u8f6c\u578b\u3002\u6839\u636e\u57c3\u68ee\u54f2 2021 \u5e74\u5168\u7403 CEO \u8c03\u67e5\uff0c\u4e2d\u56fd\u4f01\u4e1a\u8ba1\u5212\u5728\u4eba\u5de5\u667a\u80fd\u3001\u673a\u5668\u5b66\u4e60\u548c\u81ea\u52a8\u5316\u9886\u57df\u8fdb\u884c\u6295\u8d44\uff0c\u5e76\u5efa\u7acb\u66f4\u654f\u6377\u3001\u66f4\u6709\u5f39\u6027\u7684\u8fd0\u8425\u6a21\u5f0f\u548c\u4f9b\u5e94\u94fe\u3002<\/p>\n\n<p>A partir de esta base, las empresas chinas intentan acelerar la transformaci\u00f3n digital lanzando productos y servicios digitales revolucionarios, innovando los procesos b\u00e1sicos, estableciendo cadenas de suministro m\u00e1s flexibles y centr\u00e1ndose m\u00e1s en el cliente. Por ejemplo, en respuesta a la ca\u00edda de las ventas provocada por la pandemia, la marca de moda r\u00e1pida UR desarroll\u00f3 un servicio de comercio electr\u00f3nico que cubr\u00eda 300 tiendas en todo el pa\u00eds en 15 d\u00edas. <\/p>\n\n<p>\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u4e2d\u56fd\u4f01\u4e1a\u5e0c\u671b\u901a\u8fc7\u63a8\u51fa\u7a81\u7834\u6027\u7684\u6570\u5b57\u4ea7\u54c1\u548c\u670d\u52a1\u3001\u521b\u65b0\u6838\u5fc3\u6d41\u7a0b\u3001\u5efa\u7acb\u66f4\u7075\u6d3b\u7684\u4f9b\u5e94\u94fe\u4ee5\u53ca\u66f4\u52a0\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u6765\u52a0\u901f\u6570\u5b57\u5316\u8f6c\u578b\u3002\u4f8b\u5982\uff0c\u4e3a\u5e94\u5bf9\u75ab\u60c5\u5bfc\u81f4\u7684\u9500\u91cf\u4e0b\u6ed1\uff0c\u5feb\u65f6\u5c1a\u54c1\u724cUR\u5f00\u53d1\u4e8615\u5929\u5185\u8986\u76d6\u5168\u56fd300\u5bb6\u95e8\u5e97\u7684\u7535\u5546\u670d\u52a1\u3002<\/p>\n\n<p><strong>\u00bfQu\u00e9 aspecto tiene la estrategia \u00abDigital First\u00bb para las empresas chinas?  <\/strong><\/p>\n\n<p><strong>\u4e2d\u56fd\u4f01\u4e1a\u7684\u6570\u5b57\u4f18\u5148\u6218\u7565\u662f\u4ec0\u4e48\u6837\u7684\uff1f<\/strong><strong><\/strong><\/p>\n\n<p>Seg\u00fan <a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=CHC47224521\">la previsi\u00f3n m\u00e1s reciente de IDC para 2021<\/a>, el mercado total de las TIC en China alcanzar\u00e1 los 793.700 millones de d\u00f3lares en 2022, lo que supone un aumento del 9,2% respecto a 2021. Esto es m\u00e1s r\u00e1pido que el crecimiento del PIB, una tendencia que IDC cree que es probable que contin\u00fae. El gasto en transformaci\u00f3n digital alcanzar\u00e1 los 329.100 millones de d\u00f3lares en 2022, un aumento del 18,6% respecto a 2021.  <\/p>\n\n<p>\u6839\u636e IDC \u5bf9 2021 \u5e74\u7684\u6700\u65b0\u9884\u6d4b\uff0c2022 \u5e74\u4e2d\u56fd\u7684 ICT \u5e02\u573a\u603b\u989d\u5c06\u8fbe\u5230 7937 \u4ebf\u7f8e\u5143\uff0c\u6bd4 2021 \u5e74\u589e\u957f 9,2%\u3002\u8fd9\u5feb\u4e8e PIB \u7684\u589e\u957f\u901f\u5ea6\uff0cIDC \u8ba4\u4e3a\u8fd9\u4e00\u8d8b\u52bf\u53ef\u80fd\u4f1a\u6301\u7eed\u4e0b\u53bb\u3002 2022\u5e74\u6570\u5b57\u5316\u8f6c\u578b\u652f\u51fa\u5c06\u8fbe\u52303291\u4ebf\u7f8e\u5143\uff0c\u6bd42021\u5e74\u589e\u957f18,6%\u3002<\/p>\n\n<p>En 2022, las empresas chinas est\u00e1n experimentando una fuerte demanda de digitalizaci\u00f3n y, en general, se benefician de una excelente infraestructura digital, un ritmo acelerado de innovaci\u00f3n digital y el enorme plan de est\u00edmulo digital del gobierno. Al mismo tiempo, la Covid a\u00fan no ha terminado, lo que ha provocado importantes tensiones en la cadena de suministro mundial, riesgos geopol\u00edticos y un aumento de los precios, junto con mayores riesgos de ciberseguridad, nuevas demandas de protecci\u00f3n de la privacidad y una creciente escasez de competencias digitales. <\/p>\n\n<p>2022\u5e74\uff0c\u4e2d\u56fd\u4f01\u4e1a\u5bf9\u6570\u5b57\u5316\u7684\u9700\u6c42\u5f3a\u52b2\uff0c\u5e76\u5e7f\u6cdb\u53d7\u76ca\u4e8e\u51fa\u8272\u7684\u6570\u5b57\u57fa\u7840\u8bbe\u65bd\u3001\u6570\u5b57\u521b\u65b0\u6b65\u4f10\u7684\u52a0\u5feb\u4ee5\u53ca\u653f\u5e9c\u5e9e\u5927\u7684\u6570\u5b57\u523a\u6fc0\u8ba1\u5212\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u65b0\u51a0\u75ab\u60c5\u4ecd\u672a\u7ed3\u675f\uff0c\u5bfc\u81f4\u5168\u7403\u4f9b\u5e94\u94fe\u4e25\u91cd\u7d27\u5f20\u3001\u5730\u7f18\u653f\u6cbb\u98ce\u9669\u548c\u4ef7\u683c\u4e0a\u6da8\uff0c\u4ee5\u53ca\u7f51\u7edc\u5b89\u5168\u98ce\u9669\u589e\u52a0\u3001\u9690\u79c1\u4fdd\u62a4\u65b0\u9700\u6c42\u548c\u6570\u5b57\u6280\u80fd\u65e5\u76ca\u77ed\u7f3a\u3002<\/p>\n\n<p>En este contexto incierto, las empresas necesitan desarrollar estrategias de \u00ablo digital primero\u00bb que incorporen las siguientes prioridades:  <\/p>\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Conectividad inal\u00e1mbrica<\/li><li>Personalizaci\u00f3n del cliente<\/li><li>Hermanamiento digital<\/li><li>Datos de los bordes<\/li><li>Inteligencia de dominio<\/li><li>Trabajo h\u00edbrido y operaciones a distancia<\/li><li>Seguridad y privacidad de los datos<\/li><li>Innovaci\u00f3n en software<\/li><\/ol>\n\n<p>\u5728\u8fd9\u79cd\u4e0d\u786e\u5b9a\u7684\u80cc\u666f\u4e0b\uff0c\u4f01\u4e1a\u9700\u8981\u5236\u5b9a\u5305\u542b\u4ee5\u4e0b\u4f18\u5148\u4e8b\u9879\u7684\u6570\u5b57\u4f18\u5148\u6218\u7565\uff1a<\/p>\n\n<p>1. \u65e0\u7ebf\u8fde\u63a5<\/p>\n\n<p>2. \u5ba2\u6237\u4e2a\u6027\u5316<\/p>\n\n<p>3. \u6570\u5b57\u5b6a\u751f<\/p>\n\n<p>4. \u8fb9\u7f18\u6570\u636e<\/p>\n\n<p>5.\u9886\u57df\u667a\u80fd<\/p>\n\n<p>6.\u6df7\u5408\u5de5\u4f5c\u548c\u8fdc\u7a0b\u64cd\u4f5c<\/p>\n\n<p>7. \u6570\u636e\u5b89\u5168\u548c\u6570\u636e\u9690\u79c1<\/p>\n\n<p>8\u3001\u8f6f\u4ef6\u521b\u65b0<\/p>\n\n<p><strong>Disney: un ejemplo de transformaci\u00f3n digital acelerada<\/strong><\/p>\n\n<p><strong>\u8fea\u58eb\u5c3c&#8211;\u52a0\u901f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u4e00\u4e2a\u4f8b\u5b50<\/strong><\/p>\n\n<p>Disneylandia, en China, es un gran ejemplo de empresa que ha acelerado su digitalizaci\u00f3n gracias a Covid. Mientras que la empresa matriz mundial ha anunciado el cierre del 20% de sus tiendas minoristas en todo el mundo y un refuerzo de su negocio de comercio electr\u00f3nico, adem\u00e1s de centrarse en el servicio de streaming Disney+, que ya cuenta con unos 95 millones de suscriptores en todo el mundo, el parque tem\u00e1tico chino ha lanzado su propia aplicaci\u00f3n para mejorar la experiencia en el parque. <\/p>\n\n<p>\u4e2d\u56fd\u7684\u8fea\u58eb\u5c3c\u4e50\u56ed\u662f\u4e00\u5bb6\u56e0\u65b0\u51a0\u75c5\u6bd2\u800c\u52a0\u901f\u6570\u5b57\u5316\u7684\u516c\u53f8\u7684\u4e00\u4e2a\u5f88\u597d\u7684\u4f8b\u5b50\u3002\u867d\u7136\u8fd9\u5bb6\u5168\u7403\u6bcd\u516c\u53f8\u5df2\u5ba3\u5e03\u5173\u95ed\u5176\u5728\u5168\u7403 20% \u7684\u96f6\u552e\u5e97\u5e76\u52a0\u5f3a\u5176\u7535\u5b50\u5546\u52a1\u4e1a\u52a1\uff0c\u540c\u65f6\u4e13\u6ce8\u4e8e\u5df2\u62e5\u6709\u7ea6 9500 \u4e07\u5168\u7403\u8ba2\u6237\u7684 Disney+ \u6d41\u5a92\u4f53\u670d\u52a1\uff0c\u4f46\u4e2d\u56fd\u4e3b\u9898\u516c\u56ed\u63a8\u51fa\u4e86\u81ea\u5df1\u7684\u5e94\u7528\u7a0b\u5e8f\u6765\u6539\u5584\u516c\u56ed\u4f53\u9a8c\u3002<\/p>\n\n<p>Los clientes pueden utilizar la aplicaci\u00f3n para comprar entradas en l\u00ednea, organizar planes para todo el d\u00eda, comprobar en tiempo real los tiempos de espera estimados para las atracciones, programar espect\u00e1culos, consultar mapas en l\u00ednea y pedir comida por adelantado. A su vez, la aplicaci\u00f3n proporcionar\u00e1 al parque un gran volumen de datos sobre las preferencias y los h\u00e1bitos de consumo de los clientes, lo que le permitir\u00e1 adaptar su oferta de servicios y seleccionar las ventas adicionales para maximizar sus propios beneficios, al tiempo que ofrece un servicio al cliente m\u00e1s personalizado. <\/p>\n\n<p>\u5ba2\u6237\u53ef\u4ee5\u4f7f\u7528\u8be5\u5e94\u7528\u5728\u7ebf\u8d2d\u4e70\u516c\u56ed\u95e8\u7968\u3001\u5b89\u6392\u5168\u5929\u516c\u56ed\u8ba1\u5212\u3001\u5b9e\u65f6\u67e5\u770b\u516c\u56ed\u666f\u70b9\u7684\u9884\u8ba1\u7b49\u5f85\u65f6\u95f4\u3001\u5b89\u6392\u5a31\u4e50\u8868\u6f14\u3001\u5728\u7ebf\u6d4f\u89c8\u5730\u56fe\u548c\u9884\u8ba2\u98df\u7269\u3002\u53cd\u8fc7\u6765\uff0c\u8be5\u5e94\u7528\u7a0b\u5e8f\u5c06\u4e3a\u516c\u56ed\u63d0\u4f9b\u6709\u5173\u5ba2\u6237\u504f\u597d\u548c\u6d88\u8d39\u4e60\u60ef\u7684\u5927\u91cf\u6570\u636e\uff0c\u4f7f\u5176\u80fd\u591f\u5b9a\u5236\u670d\u52a1\u4ea7\u54c1\u5e76\u9009\u62e9\u8ffd\u52a0\u9500\u552e\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u81ea\u8eab\u5229\u6da6\uff0c\u540c\u65f6\u63d0\u4f9b\u66f4\u4e2a\u6027\u5316\u7684\u5ba2\u6237\u670d\u52a1\u3002<\/p>\n\n<p><strong>Los mayores retos en materia de datos a los que se enfrentan las empresas chinas<\/strong><\/p>\n\n<p><strong>\u4e2d\u56fd\u4f01\u4e1a\u9762\u4e34\u7684\u6700\u5927\u6570\u636e\u6311\u6218<\/strong><strong><\/strong><\/p>\n\n<p>En China, la cantidad de datos generados por las grandes empresas est\u00e1 creciendo a un ritmo del 40% al 60% anual. Naturalmente, esto conlleva una serie de retos en torno al almacenamiento, la gesti\u00f3n y el an\u00e1lisis de estos datos, entre ellos: <\/p>\n\n<p>\u5728\u4e2d\u56fd\uff0c\u5927\u578b\u4f01\u4e1a\u4ea7\u751f\u7684\u6570\u636e\u91cf\u4ee5\u6bcf\u5e7440%\u523060%\u7684\u901f\u5ea6\u589e\u957f\u3002\u81ea\u7136\u800c\u7136\u7684\uff0c\u8fd9\u4e5f\u5bfc\u81f4\u4e86\u56f4\u7ed5\u5b58\u50a8\u3001\u7ba1\u7406\u548c\u5206\u6790\u8fd9\u4e9b\u6570\u636e\u7684\u4e00\u7cfb\u5217\u6311\u6218\uff0c\u5305\u62ec\uff1a<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Requisitos de sincronizaci\u00f3n entre distintas fuentes de datos<\/strong><\/li><\/ul>\n\n<p>A medida que los conjuntos de datos se hacen m\u00e1s grandes y diversos, integrarlos en plataformas anal\u00edticas ser\u00e1 un gran reto. Esto podr\u00eda crear lagunas que condujeran a informaci\u00f3n err\u00f3nea y an\u00e1lisis inexactos. <\/p>\n\n<p><strong>&#8211;<\/strong><strong> <\/strong><strong>\u8de8\u4e0d\u540c\u6570\u636e\u6e90\u7684\u540c\u6b65\u8981\u6c42<\/strong><strong><\/strong><\/p>\n\n<p>\u968f\u7740\u6570\u636e\u96c6\u53d8\u5f97\u66f4\u5927\u3001\u66f4\u591a\u6837\u5316\uff0c\u5c06\u5b83\u4eec\u96c6\u6210\u5230\u5206\u6790\u5e73\u53f0\u5c06\u662f\u4e00\u4e2a\u5de8\u5927\u7684\u6311\u6218\u3002\u8fd9\u53ef\u80fd\u4f1a\u9020\u6210\u5dee\u8ddd\uff0c\u5bfc\u81f4\u9519\u8bef\u4fe1\u606f\u548c\u4e0d\u51c6\u786e\u7684\u5206\u6790\u3002<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Importar grandes cantidades de datos a plataformas de datos<\/strong><\/li><\/ul>\n\n<p>Las empresas y las unidades de negocio necesitan procesar diariamente grandes cantidades de datos, por lo que las plataformas de datos deben tener capacidad para ello.<\/p>\n\n<p><strong>&#8211;<\/strong><strong> <\/strong><strong>\u5c06\u5927\u91cf\u6570\u636e\u5bfc\u5165\u6570\u636e\u5e73\u53f0<\/strong><strong><\/strong><\/p>\n\n<p>\u4f01\u4e1a\u548c\u4e1a\u52a1\u5355\u4f4d\u6bcf\u5929\u90fd\u9700\u8981\u5904\u7406\u5927\u91cf\u7684\u6570\u636e\uff0c\u6570\u636e\u5e73\u53f0\u5fc5\u987b\u6709\u80fd\u529b\u5e94\u5bf9\u3002<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Riesgos de elegir una nueva tecnolog\u00eda de gesti\u00f3n de datos<\/strong><\/li><\/ul>\n\n<p>Uno de los mayores retos para los analistas de datos es averiguar qu\u00e9 tecnolog\u00eda de gesti\u00f3n de datos funciona mejor para ellos sin introducir nuevos problemas y riesgos potenciales.<\/p>\n\n<p><strong>&#8211;<\/strong><strong> <\/strong><strong>\u9009\u62e9\u65b0\u6570\u636e\u7ba1\u7406\u6280\u672f\u7684\u98ce\u9669<\/strong><strong><\/strong><\/p>\n\n<p>\u6570\u636e\u5206\u6790\u5e08\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u4e4b\u4e00\u662f\u5728\u4e0d\u5f15\u5165\u65b0\u95ee\u9898\u548c\u6f5c\u5728\u98ce\u9669\u7684\u60c5\u51b5\u4e0b\u627e\u51fa\u6700\u9002\u5408\u4ed6\u4eec\u7684\u6570\u636e\u7ba1\u7406\u6280\u672f\u3002<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Almacenamiento y calidad de los datos<\/strong><\/li><\/ul>\n\n<p>El almacenamiento de datos se est\u00e1 convirtiendo en otro gran reto para las empresas, desde las PYMES hasta las mayores corporaciones multinacionales. Cuando un almac\u00e9n de datos intenta fusionar datos no estructurados e incoherentes procedentes de diversas fuentes, puede provocar p\u00e9rdidas de datos, incoherencias, conflictos l\u00f3gicos y duplicaci\u00f3n de datos, todo lo cual puede socavar gravemente la calidad de los datos. <\/p>\n\n<p><strong>&#8211;<\/strong><strong> <\/strong><strong>\u6570\u636e\u5b58\u50a8\u548c\u8d28\u91cf<\/strong><strong><\/strong><\/p>\n\n<p>\u6570\u636e\u5b58\u50a8\u6b63\u6210\u4e3a\u516c\u53f8\u9762\u4e34\u7684\u53e6\u4e00\u4e2a\u5de8\u5927\u6311\u6218\uff0c\u4ece\u4e2d\u5c0f\u4f01\u4e1a\u5230\u6700\u5927\u7684\u8de8\u56fd\u516c\u53f8\u3002\u5f53\u6570\u636e\u4ed3\u5e93\u8bd5\u56fe\u5408\u5e76\u6765\u81ea\u5404\u79cd\u6765\u6e90\u7684\u975e\u7ed3\u6784\u5316\u548c\u4e0d\u4e00\u81f4\u7684\u6570\u636e\u65f6\uff0c\u8fd9\u53ef\u80fd\u4f1a\u5bfc\u81f4\u6570\u636e\u4e22\u5931\u3001\u4e0d\u4e00\u81f4\u3001\u903b\u8f91\u51b2\u7a81\u548c\u6570\u636e\u91cd\u590d\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u4f1a\u4e25\u91cd\u5f71\u54cd\u6570\u636e\u8d28\u91cf\u3002<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>Seguridad y privacidad de los datos<\/strong><\/li><\/ul>\n\n<p>Los macrodatos conllevan serios retos en torno a la privacidad y la seguridad de los datos. Las herramientas de an\u00e1lisis y almacenamiento de big data aprovechan diversas fuentes de datos. En \u00faltima instancia, esto conlleva un alto riesgo de exponer los datos, haci\u00e9ndolos vulnerables.  <\/p>\n\n<p><strong>&#8211;<\/strong><strong> <\/strong><strong>\u6570\u636e\u5b89\u5168\u548c\u9690\u79c1<\/strong><strong><\/strong><\/p>\n\n<p>\u5927\u6570\u636e\u5e26\u6765\u4e86\u56f4\u7ed5\u6570\u636e\u9690\u79c1\u548c\u5b89\u5168\u7684\u4e25\u5cfb\u6311\u6218\u3002\u5927\u6570\u636e\u5206\u6790\u548c\u5b58\u50a8\u5de5\u5177\u5229\u7528\u5404\u79cd\u4e0d\u540c\u7684\u6570\u636e\u6e90\u3002\u8fd9\u6700\u7ec8\u5bfc\u81f4\u66b4\u9732\u6570\u636e\u7684\u9ad8\u98ce\u9669\uff0c\u4f7f\u5176\u6613\u53d7\u653b\u51fb\u3002<\/p>\n\n<ul class=\"wp-block-list\"><li><strong>La escasez cr\u00edtica de analistas de datos a todos los niveles<\/strong><\/li><\/ul>\n\n<p>Con el crecimiento exponencial de los datos viene una enorme demanda de analistas de datos. Las organizaciones necesitan contratar analistas de datos con m\u00faltiples habilidades, porque el an\u00e1lisis de datos es una profesi\u00f3n multidisciplinar. Otro reto importante al que se enfrentan las empresas es la falta de altos dirigentes y ejecutivos que comprendan la anal\u00edtica de datos. Como resultado, estamos viendo una grave y creciente escasez tanto de analistas de datos cualificados como de ejecutivos que entiendan la disciplina.   <\/p>\n\n<p><strong>&#8211;<\/strong><strong> <\/strong><strong>\u5404\u7ea7\u6570\u636e\u5206\u6790\u5e08\u4e25\u91cd\u77ed\u7f3a<\/strong><strong><\/strong><\/p>\n\n<p>\u968f\u7740\u6570\u636e\u7684\u6307\u6570\u589e\u957f\uff0c\u5bf9\u6570\u636e\u5206\u6790\u5e08\u7684\u9700\u6c42\u4e5f\u5f88\u5927\u3002\u7ec4\u7ec7\u9700\u8981\u8058\u8bf7\u5177\u6709\u591a\u79cd\u6280\u80fd\u7684\u6570\u636e\u5206\u6790\u5e08\uff0c\u56e0\u4e3a\u6570\u636e\u5206\u6790\u662f\u4e00\u4e2a\u591a\u5b66\u79d1\u7684\u804c\u4e1a\u3002\u4f01\u4e1a\u9762\u4e34\u7684\u53e6\u4e00\u4e2a\u4e3b\u8981\u6311\u6218\u662f\u7f3a\u4e4f\u4e86\u89e3\u6570\u636e\u5206\u6790\u7684\u9ad8\u7ea7\u9886\u5bfc\u8005\u548c\u9ad8\u7ba1\u3002\u7ed3\u679c\uff0c\u6211\u4eec\u770b\u5230\u719f\u7ec3\u7684\u6570\u636e\u5206\u6790\u5e08\u548c\u4e86\u89e3\u8be5\u5b66\u79d1\u7684\u9ad8\u7ba1\u4e25\u91cd\u4e14\u65e5\u76ca\u77ed\u7f3a\u3002<\/p>\n\n<p><strong>\u00bfAsia-Pac\u00edfico roba talento digital a Europa?<\/strong><\/p>\n\n<p><strong>\u4e9a\u592a\u5730\u533a\u4ece\u6b27\u6d32\u6316\u8d70\u6570\u5b57\u4eba\u624d\uff1f<\/strong><strong><\/strong><\/p>\n\n<p>Los datos p\u00fablicos sugieren que la transformaci\u00f3n digital ha penetrado en todos los grandes mercados y en todas las grandes industrias del mundo. Seg\u00fan datos de LinkedIn, el talento digital se concentra en la industria manufacturera, los servicios financieros, los bienes de consumo y los servicios corporativos, y las principales concentraciones geogr\u00e1ficas de talento digital fuera de las industrias de las TIC son Los \u00c1ngeles, Nueva York, Hong Kong, los EAU y Londres.   <\/p>\n\n<p>\u516c\u5f00\u6570\u636e\u8868\u660e\uff0c\u6570\u5b57\u5316\u8f6c\u578b\u5df2\u6e17\u900f\u5230\u5168\u7403\u6bcf\u4e2a\u4e3b\u8981\u5e02\u573a\u548c\u4e3b\u8981\u884c\u4e1a\u3002 LinkedIn \u7684\u6570\u636e\u663e\u793a\uff0c\u6570\u5b57\u4eba\u624d\u96c6\u4e2d\u5728\u5236\u9020\u4e1a\u3001\u91d1\u878d\u670d\u52a1\u3001\u6d88\u8d39\u54c1\u548c\u4f01\u4e1a\u670d\u52a1\u9886\u57df\uff0c\u9664 TIC \u884c\u4e1a\u4e4b\u5916\uff0c\u6570\u5b57\u4eba\u624d\u6700\u96c6\u4e2d\u7684\u5730\u533a\u662f\u6d1b\u6749\u77f6\u3001\u7ebd\u7ea6\u3001\u9999\u6e2f\u3001\u963f\u8054\u914b\u548c\u4f26\u6566. <\/p>\n\n<p>El flujo de talento digital tambi\u00e9n es interesante. Las cinco principales ciudades del mundo para atraer talento digital son Dubl\u00edn, Berl\u00edn, Singapur, Shenzhen y Mil\u00e1n, mientras que Pek\u00edn, Nanjing, Guangzhou, Chicago y Boston se encuentran en un estado de salida neta de talento digital. Shanghai es el centro neur\u00e1lgico del flujo de talentos digitales en China. Mientras que los talentos de Norteam\u00e9rica y Asia-Pac\u00edfico parecen inclinarse principalmente hacia el flujo interno, casi la mitad de los talentos digitales de Europa fluyen actualmente hacia Asia-Pac\u00edfico, lo que indica indirectamente la vitalidad de la econom\u00eda digital en la regi\u00f3n Asia-Pac\u00edfico.   <\/p>\n\n<p>\u6570\u5b57\u4eba\u624d\u7684\u6d41\u52a8\u4e5f\u5f88\u6709\u8da3\u3002\u5168\u7403\u5438\u5f15\u6570\u5b57\u4eba\u624d\u6392\u540d\u524d\u4e94\u7684\u57ce\u5e02\u5206\u522b\u662f\u90fd\u67cf\u6797\u3001\u67cf\u6797\u3001\u65b0\u52a0\u5761\u3001\u6df1\u5733\u548c\u7c73\u5170\uff0c\u800c\u5317\u4eac\u3001\u5357\u4eac\u3001\u5e7f\u5dde\u3001\u829d\u52a0\u54e5\u548c\u6ce2\u58eb\u987f\u5219\u5904\u4e8e\u6570\u5b57\u4eba\u624d\u51c0\u6d41\u51fa\u72b6\u6001\u3002\u4e0a\u6d77\u662f\u4e2d\u56fd\u6570\u5b57\u4eba\u624d\u6d41\u52a8\u7684\u67a2\u7ebd\u3002\u867d\u7136\u5317\u7f8e\u548c\u4e9a\u592a\u5730\u533a\u7684\u4eba\u624d\u4f3c\u4e4e\u4e3b\u8981\u503e\u5411\u4e8e\u5185\u90e8\u6d41\u52a8\uff0c\u4f46\u76ee\u524d\u6b27\u6d32\u8fd1\u4e00\u534a\u7684\u6570\u5b57\u4eba\u624d\u6d41\u5411\u4e86\u4e9a\u592a\u5730\u533a\uff0c\u8fd9\u95f4\u63a5\u8868\u660e\u4e86\u4e9a\u592a\u5730\u533a\u6570\u5b57\u7ecf\u6d4e\u7684\u6d3b\u529b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como en la mayor parte del mundo, la econom\u00eda china est\u00e1 atravesando un prolongado periodo de transformaci\u00f3n digital.<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[363,431],"tags":[],"class_list":["post-24667","post","type-post","status-publish","format-standard","hentry","category-perspectivas","category-revisa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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