{"id":4477,"date":"2021-06-15T16:23:00","date_gmt":"2021-06-15T15:23:00","guid":{"rendered":"http:\/\/www.sheffieldhaworth.com\/?post_type=white-papers&#038;p=4477"},"modified":"2022-12-13T13:24:02","modified_gmt":"2022-12-13T13:24:02","slug":"digital-should-be-about-customers-and-insights-not-systems","status":"publish","type":"white-papers","link":"https:\/\/www.sheffieldhaworth.com\/de\/white-papers\/digital-should-be-about-customers-and-insights-not-systems\/","title":{"rendered":"&#8222;Digital should be about customers and insights, not systems&#8220;"},"content":{"rendered":"\n<p>Matthew Stevens has worked in financial services marketing for over 15 years, with many senior global marketing and director of marketing roles. His extensive experience has seen him restructure and realign marketing teams, execute complex rebranding programmes, and lead extensive digitalisation projects, one of which achieved a global marketing award. <\/p>\n\n\n\n<p>Since late 2018 he has worked as a senior marketing consultant and interim, and he is also part of Sheffield Haworth\u2019s interim community. So I took some time to interview Matthew about the benefits of engaging interims and the biggest challenges and trends facing the marketing departments of asset management firms.<\/p>\n","protected":false},"featured_media":4890,"template":"","class_list":["post-4477","white-papers","type-white-papers","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Digital should be about customers and insights, not systems&quot; - Sheffield Haworth<\/title>\n<meta name=\"description\" content=\"Q&amp;A with Matthew Stevens on the key marketing challenges facing the asset management sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sheffieldhaworth.com\/de\/white-papers\/digital-should-be-about-customers-and-insights-not-systems\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Digital should be about customers and insights, not systems&quot; - 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